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I was talking with my gal about the new model of the internet, vis a vis Dr. Horrible, etc. and I brainstormed some ways for advertisers to support the new market.
1. Less intrusive product placement. Just don’t make it so damn obvious. We’re smart, we see it, give it a rest.
2. Sponsorship. Blah Blah presented by Blah Blah is a pretty effecty strategy. Networks are already doing it to an extent with the whole ‘limited interruptions provided by’ thing. How about ‘no interruptions provided by’ all the time (instead of rarely)?
3. Remote sponsorship. Pay for the show tied in with your advertising in other media. Newspaper, etc. This goes on already (Gotham Pizza?) for movies. Why not for shows in other media?
Obviously advertisers are going to be part of the equation for some time to come. I’m not sure we can get to a content creator to viewer model without them. There are some folks already doing this; The Film Crew and Cinematic Titanic for a quick example. These guys are pumping out content without ad one (except for themselves). If the Whedons project does it, it will just prove this model can go main stream.
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