So last night I took my two daughters to see that movie about shape changing robots. (Should I be worried by the fact that my two didn’t ask what masturbation was – but actually laughed at the "Sam’s Special Time" line?)

Before the movie we were bombarded with the usual parade of stupid quizzes and placards telling you to hold your next corporate meeting at the movies (Does anyone actually do that?). Amongst them was one extolling the virtues of advertising your local business to the captive movie audience. That prompted a conversation along the lines that it would be great if local comic-book stores took advantage of opportunities like that, and placed ads before comic book related movies.

Lo and behold 5 minutes later what appears on the screen? Not just one, but two ads promoting two different stores.

So kudos to John at Capstone Comics and Randy at Rogues Gallery for an excellent piece of cross-marketing. Both are excellent clean, family friendly well organized stores and perfect examples of the sort of progressive retail thinking the industry needs to grow.