Unnnngh. It just doesn’t. get. any. easier. Sony has unleashed yet another weird, greasy advertisement for the PS3 upon a western market. What the Hell. I realize that commercials for orange juice in Europe feature topless lesbians making out, but where is SCEE going to stop? This bizarre sentiment that games don’t sell the console, but rather, effeminate men plucked out of a mock Berlin cabaret holding a magic bluray poodle will, is just mind boggling. The Playstation 3’s launch advertising failed, and that, along with a bunch of other bullheaded corporate moves, laid the groundwork for Sony to slide into last place and start losing massive amounts of cash. And yet they’re sticking with their original game plan.

The Playstation brand is about gaming, but the first thing they comment on in the advertisement, and the biggest aspect of the machine that they’ve been pushing for months, is the bluray player. Really?! I payed $500 for a high definition Talladega Nights player? Where’s the gameplay footage? Why not show people enjoying the sixaxis motion controls the way Nintendo shows people using the wiimote? With the gigantic storage space allowed on bluray discs, the better games on the PS3 are really cinematic, so why not have cinematic trailers? Because that North African immigrant cackling in the bubble bath and that screaming one eyed baby doll just aren’t selling me on Little Big Planet.