So I beat up on Ken Kutaragi for helping run the Playstation brand into the ground the other day.

Meanwhile, the Microsoft brand is doing itself its own disservices, as they always have.

For those that don’t know, that is the brand new $480 X-Box 360 Elite, once believed to be a complete remodel of the flawed launch console. When the 360 originally launched, there was a small, but vocal, minority who complained of severe hardware issues. This included the 360 bricking, unable to maintain power, scratching DVDs and CDs, and ceasing to function altogether during some movies.

When I originally bought my X-Box, it was a used unit that had already bricked during a DVD playback, and bricked again when I tried to play some hard to find Dalek pr0n. It was sent back to me, refurbished, and has not acted up in several hundred hours of play. In fact, I just broke 15,000 achievement points, I’m happy to report, with zero issues besides a poorly designed game freezing up here and there.